Not-so-cold calls

In News flash, SME Exchange on September 15, 2011 by Lock+Store

I’m sure all of us have been at the receiving end of cold callers offering us instant credit facilities and membership privileges.  All this may come to an end soon if you decide to delist from the Do-Not-Call registry set up by the new Data Protection Commission.  While some long-suffering consumers may rejoice, some service providers are not so happy, especially those who foresee their operating costs surging.  In an interview with Straits Times today“business owner Ho Teng Chee says a significant portion of his sales comes from customers who are contacted via unsolicited SMSes.”  With the new registry, his costs will be jacked up as he has to hire additional manpower to screen calls, not to mention the reduced pool of potential customers he can reach out to.

Does cold calling or sms blasting contribute significantly to your bottomline?

How do you feel about the new regulations?


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